Zack Hirsch - Creative Director
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100 Years of Klondike

THE CHALLENGE​

While many brands and companies are struggling to adapt and thrive in a post-Gig Economy world, Unilever is taking on this challenge by building a new brand that has modernity hard-coded into its DNA. The Ice Cream Shop is not only a new ice cream brand – it is the connective tissue that makes the most exciting Unilever Ice Cream brands accessible to a new generation of ice cream lovers. ​

THE IDEA​

By focusing on delivery, we developed creative that unmistakably celebrates the thrill of receiving ice cream from the tap of an app. And when it comes to delivery, we’ve reimagined everything, starting with the ice cream truck. We transformed it into a fast and fantastic fleet that evokes the creative and imaginative world of the Ice ​Cream Shop.​

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Custom metal credit card   |   social media sweepstakes    |   full social media presence   |   product & concept photography   |   snapchat lens | Giphy stickers | Ice Cream Trucks

THE CHALLENGE​

When Klondikes 100 year anniversary came around, we knew we had to do something special for this once in a lifetime event that only Klondike could pull off. And as the world started to fill with financial uncertainty, we had to figure out a way to make a momentous event that cut through the headlines.

THE IDEA​

In a never-done-before stunt, we created the Klondike Silver Kard which granted one lucky winner (and their heirs) with 100 years of Klondike Bars, all on National Ice Cream Day. Of course, something of this magnitude doesn’t come easy, and let’s just say Unilevers legal department had a field day with this. We encouraged people through a series of challenges themed on every decade for the past 100 years, which we promoted on social media as well as an ice cream truck tour spanning 3 cities featuring Cake Boss Buddy Valastro.

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