brand launch | stadium signage | wild postings | full social media presence | product photography | snapchat lens | Twitch partnership | Influencers | custom delivery-enabled gaming controller | delivery app partnerships
THE CHALLENGE
While many brands and companies are struggling to adapt and thrive in a post-Gig Economy world, Unilever is taking on this challenge by building a new brand that has modernity hard-coded into its DNA. The Ice Cream Shop is not only a new ice cream brand – it is the connective tissue that makes the most exciting Unilever Ice Cream brands accessible to a new generation of ice cream lovers.
THE IDEA
By focusing on delivery, we developed creative that unmistakably celebrates the thrill of receiving ice cream from the tap of an app. And when it comes to delivery, we’ve reimagined everything, starting with the ice cream truck. We transformed it into a fast and fantastic fleet that evokes the creative and imaginative world of the Ice Cream Shop.
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