Zack Hirsch - Creative Director
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Nikon "Love Letters from the N-Line"

We created the worlds largest love letter to New York City that spanned through Queens, Manhattan & Brooklyn along the N-Line. 

We did station dominations in Times Square and Atlantic Ave / Barclays as well as Out-Of-Home throughout the entire city.

This campaign hinged on all the things to love about NYC. Not just the Statue of Libery or Empire State Building, but the smaller things...the street meat cart, the view from the High Line, or someone's passion for their pet boa constrictor. Each ad had a different story, with roughly 60 in total.

We also targeted people based on their proximity to the N-Line with mobile banners prompting them to share their own Love Letters

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out-of-home   |   subway station dominations   |   interactive experience   |   geo-targeted mobile   |   snapchat geofilter   |   social media takeover

We did station dominations in Times Square and Atlantic Ave / Barclays as well as Out-Of-Home throughout the entire city.

This campaign hinged on all the things to love about NYC. Not just the Statue of Libery or Empire State Building, but the smaller things...the street meat cart, the view from the High Line, or someone's passion for their pet boa constrictor.Each ad had a different story, with roughly 60 in total.

We also targeted people based on their proximity to the N-Line with mobile banners prompting them to share their own Love Letters

 

 
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Times Square Station Domination takeover

We took over Times Square & Barclays Center subway stations, two of the busiest in NYC  

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Instagram Stories calling people to write their own Love Letter to New York
Snapchat geofilter within a 2 mile radius of the N Line
We even made a pretty cool Buzzfeed list
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Press from the campaign

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