Differentiating & explaining FiOS to non-subscribers has always been a struggle. So let’s show them what FiOS isn’t.

Enter the Cablesons; a family living in present day but stuck in the past. They are resistant to change and remain unconvinced that cutting-edge service from FiOS could impact their lives and bring them together as a family.

Through disruptive and humorous tactics and an original storyline, this campaign follows the family from complacent acceptance of their current provider all the way through to FiOS brand advocacy and a more forward-thinking outlook.

Verizon FiOS "Introducing the Cablesons"

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